This article was originally published in Turkish on and migrated from our previous website. This English version translates the archived article. Promotions, prices, product features, roles and service availability are historical information, not current offers or guarantees.
Reeder Teknoloji Sanayi ve Ticaret A.Ş. and Agrotech Yüksek Teknoloji ve Yatırım A.Ş., traded under REEDR and AGROT, announced electric-vehicle projects. This archived article examines their activities, announcements, partnerships, research and share-price context at the time. It is not investment advice or a current market update.
The source describes a company established in 2013 for research, development and software activities, renamed Agrotech in 2022. It identifies agriculture, technology and R&D as fields of work, and reports 90% ownership of a technology business established by Murat Teksöz in Northern Cyprus in 2014, working on e-health, e-government and integration. The source itself notes that such information changes and points to https://agrotechgrup.com.tr for updates.
The archived article records subscription dates of 15–17 November 2023 and an IPO price of TRY 5.21. Its Public Disclosure Platform reference is https://www.kap.org.tr/tr/sirket-bilgileri/ozet/8acae2c48b2fa259018bb9e449415e84.
The source reproduces the company announcement that an agreement had been signed to acquire 75% of Joyce Elektrikli Araç Teknolojileri A.Ş. The following translates the announced plans, rather than confirming that the plans were achieved:
The announcement identifies Joyce technology at https://www.joyceteknoloji.com. It says the merger would accelerate an L7-class domestic electric vehicle with local motor, battery and electronics, targeting sale on 29 October 2024 at TRY 699,000.
It also targets a 400% production-capacity increase during 2024 for existing electric, unmanned, rescue, health and specialized vehicles, with exports to 14 countries. BLDC motor production and distribution were planned for more than 20 sectors, including automotive, healthcare, defense, command centers, marine equipment, manufacturing, heavy machinery and electrical appliances.
Further plans concerned integrated battery exports, customizable autonomous AI products, domestic supply chains and exports of unmanned electric vehicles. The announcement proposed 100 ZIKA unmanned agricultural vehicles and robotic systems for greenhouses, gardens and farmland during 2024, sharing field results to improve agricultural productivity. A broad press conference with designers and engineers was scheduled for 2 April 2024.
The source notes that Joyce One was already on the market before the 75% acquisition, which it considered a potential strength for Agrotech. At the time, the vehicles could be found at dealerships and on sahibinden.com.
The archive describes the introduction of the proposed first model, the 29 October launch target and the TRY 699,000 announced price. Original event photographs are retained below.
The source describes Reeder as a domestic technology company founded in 2010 after identifying gaps in e-readers and foreign products, with early local 3G-tablet production. It credits the corporate page at https://reeder.com.tr/kurumsal for the timeline illustration and expresses a concern about image copyright.
For 2017, the source lists Fortune Türkiye’s under-40 executive recognition, placing co-founder Uygar Saral nineteenth. For 2018, it lists co-founder Sezen Sungur Saral as the winner of the twelfth women-entrepreneur competition organized by Garanti Bank, KAGİDER and Ekonomist. For 2019, it lists her recognition as Türkiye’s Woman Entrepreneur in the EY Entrepreneur of the Year program.
The original records subscription dates of 13–15 September 2023 and an IPO price of TRY 9.30. Its disclosure reference is https://www.kap.org.tr/tr/sirket-bilgileri/ozet/8acae2c586d22c53018a73739d9104a8.
The source dates the project announcement to July 2023. It describes a February 2024 disclosure targeting an 80%-domestic vehicle from the Samsun line on 30 August 2024. A 9 June 2024 announcement introduced Reev Classical, Reev Fancy and Reev Max without announcing prices. The related original article remains linked.
The archive reports a 30 August introduction and describes a 100 km range, a maximum speed of 45 km/h, exterior styling and a multimedia control screen. It references https://reeder.com.tr/reev-fancy. These are historical source figures, not current specifications.
The source reproduces a disclosure about discussions with TEMSA Skoda Sabancı Ulaşım Araçları A.Ş., operating under the Sabancı Holding and PPF Group partnership, to produce Reev Fancy at its 500,000 m² Adana factory. It says initial offers had been received for a target of 10,000 units per year and detailed studies had started, with further developments to be shared later. The original announcement closes by respectfully informing the public.
The author compares Reeder’s 30 August 2024 target with Agrotech’s 29 October 2024 target. At the time of writing, it describes initial share-price rises following announcements and substantial later declines, saying both shares were above their IPO prices but more than 50% below peaks. These are historical observations, not current prices or an investment recommendation.
The author hopes both companies produce better-than-expected vehicles, contribute to the national economy and improve the situation of disappointed investors.
We are NOT knowledgeable about publicly traded shares or stock-market matters. As another technology company, we are simply excited about these domestic initiatives, sharing what we know and wishing for them to reach their goals and benefit our country.
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