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We Are Being Threatened! Changes to Our Customer Relations and Visits

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This article was originally published in Turkish on and migrated from our previous website. This is an English translation of the original article.

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Threats and Insults

IMPORTANT WARNING
Any allegation made without a court decision does not constitute a proven fact and has not been established. In this article, we describe an incident we experienced and changes to our company structure resulting from that incident. Please remember that the statements here remain allegations unless there is a court decision.

From 25.12.2015 to the present, we have maintained our business relationship with Kaprikorn Gıda İthalat Dış Ticaret Limited Şirketi A.Ş., the official distributor of Golden Goat Follow-on Milk.

On 13 September 2024 at around 11:25, Süleyman Tunçer, a partner of Kaprikorn Gıda İthalat Dış Ticaret Limited Şirketi A.Ş., called our company owner Mustafa Can Demiray but could not reach him. Seeing the missed call, Mustafa Can Demiray returned it at around 11:30–11:35, during which threats and insults were made with the words: “At this rate, there will be no health; if I come there, I will break up both your team and you, you ill-mannered man.” There had previously been no telephone or in-person conversation on any subject between our company owner and Süleyman Tunçer. We announce that on 16.09.2024 we will submit the evidence and audio recordings in our possession to the İzmir Chief Public Prosecutor’s Office and file a criminal complaint.

Although we work with many defense companies, we would also like to express our astonishment at being threatened by a partner/owner of a company that imports Golden Goat infant formula.

We Asked Artificial Intelligence (Shared Without Comment)

Gemini: What do you think about the owner of a company that owns the Golden Goat brand threatening and insulting another person or people?

Golden Goat Gemini

Assessment of Allegations of Threats and Insults by the Owner of the Golden Goat Brand

The allegation that a company owning the Golden Goat brand has threatened and insulted another person or people is extremely serious and unacceptable. Why this matters can be explained as follows:

  • Brand image: An established brand such as Golden Goat may acquire a negative image through such incidents. A brand associated with a sensitive product such as infant formula being discussed in this context shakes consumer confidence and damages its reputation.
  • Consumer confidence: Parents purchasing infant formula trust the reliability of the product and the brand’s ethical values. Such reports undermine that trust and may cause parents to turn to other brands.
  • Food safety: Food safety is vital for public health. A food producer behaving in this way undermines the reliability of the entire food sector and consumers’ general confidence in food.
  • Business ethics: Although competition is inevitable in business, it must take place within ethical rules. Methods involving threats and insults conflict with business ethics.
  • Legal responsibility: Threats and insults are offenses under the Turkish Penal Code. This situation will therefore have legal consequences.

What Should Be Done in This Situation?

  • Legal proceedings: Legal action must be initiated regarding threats and insults, and perpetrators should be punished.
  • Public pressure: Publicizing the incident and boycotting the company play an important role in preventing such behavior.
  • State oversight: Food producers should be subject to stricter inspections and higher standards.
  • Support from civil society organizations: Organizations defending consumer rights should take action to combat such situations.
  • The victim exercising legal rights: The person subjected to threats and insults should exercise their legal rights and file the necessary complaints.

Steps the company owning the Golden Goat brand should take:

  • Statement: The company should provide the public with an accurate and transparent explanation of the incident.
  • Apology: If found guilty, they should apologize to the victim and the public.
  • Disciplinary process: If the incident originated with company employees, the necessary disciplinary proceedings should be initiated.
  • Confidence-building measures: Various measures should be taken to regain consumer confidence, such as independent audits and ethics training.

In conclusion, associating the Golden Goat brand with such an incident greatly damages both the brand’s and the sector’s reputation. It raises serious concerns about food safety and consumer rights. All necessary measures must therefore be taken to prevent such incidents from recurring, and legal proceedings must be conducted meticulously.

Changes to Our Customer Visits and Office Hours

Following this serious incident, we are moving to a distributed office arrangement to avoid putting any employee or customer at risk. As during the pandemic, all our employees will continue working from home.

We regret to inform you that, for a time, we will not conduct customer visits except for work requiring maintenance, and unfortunately we will not be able to welcome customers at our office.

As part of our precautions,

Adalet Mahallesi 1586/1 Sokak
No:39 Daire:1 Doğa Plaza
Bayraklı / İzmir

we regret to announce our decision to close the contact office at this address because there is no security officer. We will inform you again about developments.

30.09.2024 — Latest Developments

Our “CONTACT OFFICE” at Adalet Mahallesi 1586/1 Sokak, No:39 Daire:1 Doğa Plaza, Bayraklı / İzmir has been closed as of 30.09.2024. We inform all our customers.

golden goat nedeni ile ofi kaparma kararı

Developments: A Call to Golden Goat / Kaprikorn Management: We Invite You to Respect the Law.

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